August 26–28, 2026
Shanghai World Expo Exhibition and Convention Center

Automotive Testing China Technology Presentation Stage

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Increasing the value of test data with smart testing

26 Aug 2026
Best Practices for Testing Advanced Technologies
As product complexity rises, engineering teams struggle to unify multiple data streams into engineering decisions. This session introduces the HBK Smart Testing vision – a framework designed to eliminate data silos and engineering bottlenecks. The presentation explores the connection between testing and simulation to optimize test design, build models and tune models with test data. By addressing common data challenges, HBK demonstrates how it is getting companies ready for an AI, SDV and higher complexity future. Featuring real-world applications in NVH, durability and powertrain, this presentation provides a strategic roadmap for teams to maximize the ROI of their testing and simulation assets.
  • AI-ready data
  • Improving testing with simulation
  • Improving simulations with testing
  • Utilizing historic data
Speakers
Mitch Marks, director, automotive strategy and business development - HBK

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