Road Towards Zero Prototyping - Changing role of physical testing
27 Aug 2026
Day 2 - Thursday, August 27
Our customers face immense pressures: increasingly complex products, increasingly demands for more speed, enormous competitive challenges, cost reduction, faster AI adoption, just to name a few.
There's also a lot of buzz around 'zero prototyping' and shift towards purely virtual development.
However, I want you to see these as opportunities, not obstacles.
This dynamic environment elevates the critical role of smart and integrated physical testing.
It's From 'Zero Prototyping' Buzz to Strategic Advantage for us and our customers.
- What are the top trends in automotive and transportation?
- How can Siemens help testing teams?
- How to transition to next-generation hardware and software?
- For your journey towards achieving zero prototypes, testing teams will need to adapt to test faster, smarter and earlier in development.

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